I joined Grow Therapy as they wrapped up their rebrand with Wolff Olins, helping bring the new visual identity to life across brand and marketing touchpoints. In a category that often feels clinical, generic, and overly serious, Grow’s identity takes a more provocative, playful, and edgy approach. I helped build out this visual language, developing a custom illustration library from scratch with around 100 illustrations. I also helped art direct photography selections for the brand library, filling in gaps in the original art direction, and designed a range of brand assets, including handouts, swag, merchandise, and ads. In collaboration with a social media writer, I brainstormed and designed content for Instagram and LinkedIn, including motion graphics, extending the brand’s personality across channels while keeping its messaging thoughtful, relatable, and human.
Softwares Used