Willis Johnson Wealth partnered with the Intention.ly team to undergo a full-scale rebrand as the firm evolved with new leadership, services, and a younger team. Their previous identity felt outdated and overly conservative, no longer reflecting the direction of the business. Under the direction of Creative Director Evan Hornberger, I led the visual design and graphic system, creating a contemporary, trustworthy identity that brings freshness to traditional financial aesthetics through a flexible, modular system designed to scale across brand and marketing touchpoints.
Motion Design
Marketing Design
Website Design
Softwares UsedFigma
Illustrator
After Effects
InDesign
Firefly